Gwaltney is a regional value brand for Smithfield. We created a campaign for them called A Gwaltney good time. We showed families how to have fun on a budget. And we gave lots of recipes, hacks and tips on how to incorporate our food into the fun. We honed in on the importance of community in our target's lives and gave them help throwing block parties, hosting school fund-raisers and planning neighborhood theme nights. We also did Gwaltney Bags of Love and made school lunch a better place for a group of kids. That's the kind of value that even a coupon can't beat.