Jeff Eaker CD/CW

GM asked us to come up with an ad for their Memorial Day Sales event. We did some research and found this amazing high school student who had started an organization called A Million Thanks. Out of her parents' garage, she collected and wrote thank you cards to send to troops serving overseas. We decided to shine the spotlight on her and take her grass roots organization national by turning every GM Dealership into an A Million Thanks drop off center. We collected hundreds of thousands of thank you cards for men and women serving in the military. We also created an avalanche of foot traffic into GM dealerships and broke every Memorial Day sales record in the GM book.