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Bush's Beans is probably one of the nicest clients I've ever had the pleasure to work on. They're a great company and fantastic people. But let's be honest. Their ads have been the same Jay and Duke formula for the last 20 years. We got them to step away from their Secret Family Recipe strategy and explore a different message by talking about the variety of their offerings. We also managed to get them to do an ad without a talking dog. 

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